B. Wrenn

发表论文 49 篇 · 总被引 823 次 · h-index 14

代表论文

• The Essentials of Marketing Research, 4th ed. (2016 · 被引 36)
• The Essentials of Marketing Research (2012 · 被引 24)
• Understanding Marketing: Expert Solutions to Everyday Challenges (2010 · 被引 3)
• The Importance of Marketing Planning (2021 · Marketing Planning Guide · 被引 1)
• Opportunity Analysis (2021 · Marketing Planning Guide · 被引 1)
• Marketing Orientation: Past, Present and Future (2015 · 被引 1)