B. Koles

发表论文 39 篇 · 总被引 1511 次 · h-index 18

代表论文

Consumer decision‐making in omnichannel retailing: Literature review and future research agenda (2020 · 被引 338)
The authentic virtual influencer: Authenticity manifestations in the metaverse (2024 · Journal of business research · 被引 213)
‘All you need is brand love’: a critical review and comprehensive conceptual framework for brand love (2019 · Journal of Marketing Management · 被引 156)
The role of brand experience, brand resonance and brand trust in luxury consumption (2022 · Journal of Retailing and Consumer Services · 被引 107)
Virtual reality and its impact on B2B marketing: A value-in-use perspective (2019 · Journal of business research · 被引 103)
Compensatory consumption and consumer compromises: a state-of-the-art review (2017 · 被引 87)