Robert W. Palmatier

发表论文 165 篇 · 总被引 19482 次 · h-index 56

代表论文

An Emerging Theory of Avatar Marketing (2021 · Journal of Marketing · 被引 575)
Online influencer marketing (2022 · Journal of the Academy of Marketing Science · 被引 489)
Digital technologies: tensions in privacy and data (2022 · Journal of the Academy of Marketing Science · 被引 414)
Influencer Marketing Effectiveness (2022 · Journal of Marketing · 被引 387)
Personalized Communication as a Platform for Service Inclusion? Initial Insights Into Interpersonal and AI-Based Personalization for Stigmatized Consumers (2023 · Journal of services research · 被引 63)
Network centrality and firm performance: A meta-analysis (2024 · Journal of the Academy of Marketing Science · 被引 45)