Junyun Liao

发表论文 7 篇 · 总被引 31 次 · h-index 3

代表论文

The past, present, and future of AI in hospitality and tourism: a bibliometric analysis (2025 · International Journal of Contemporary Hospitality Management · 被引 25)
Mega-influencer follower effect: the mediating role of sense of control in brand attitudes, purchase intentions and engagement (2024 · European Journal of Marketing · 被引 9)
Virtual influencer marketing: an empirical investigation of the critical factors influencing user engagement with virtual influencers (2025 · European Journal of Marketing · 被引 6)
The Impact of Danmaku Ritual Types on User Digital Engagement in Video‐Based Social Media: The Moderating Role of Influencer Types and Domains (2025 · 被引 6)
First Response Matters: The Impact of First Public Response to Social Media Complaints on Observers' Brand Attitude (2025 · 被引 2)
Enhancing live streaming commerce performance by building consumer trust: the interplay between streamer expertise, social support and platform service quality (2026 · Journal of Services Marketing · 被引 1)