Chuanmei Chen
发表论文 2 篇 · 总被引 20 次 · h-index 2
代表论文
- Perceived Value, Consumer Engagement, and Purchase Intention in Virtual Influencer Marketing: The Role of Source Credibility and Generational Cohort (2025 · Journal of Theoretical and Applied Electronic Commerce Research · 被引 39)
- Determinants of Travel Experience-Sharing Behavior on Chinese Social Media Platforms (2025 · Sustainability · 被引 5)