Jingwen Liang

发表论文 6 篇 · 总被引 38 次 · h-index 3

代表论文

The Impact of AI-Powered Try-On Technology on Online Consumers’ Impulsive Buying Intention: The Moderating Role of Brand Trust (2025 · Sustainability · 被引 35)
A Study on the Factors Influencing Chinese Costume Consumers Utilizing Live Streaming Platforms to Purchase Products: A Case Study of Douyin (2025 · Journal of Theoretical and Applied Electronic Commerce Research · 被引 14)
From Visibility to Trust: The Impact of Agricultural Product Packaging Images in Livestreaming on Consumer Perception and Repurchase Intention (2025 · Journal of Theoretical and Applied Electronic Commerce Research · 被引 7)
AI-based virtual try-on technology and the activation of green psychological mechanisms: evidence from a digital consumer environment (2026 · Frontiers in Psychology · 被引 1)
Digital Virtual Restoration of Nüwa's Costume in Tang Dynasty and Evaluation of Restoration Effects (2026 · 2026 International Conference on Intelligent Engineering and Next-Gen Healthcare Systems (IEHNS))
Research on the Design of ONE SIZE FITS ALL Yoga Pants Based on KANO-AHP-QFD (2026 · 2026 International Conference on Intelligent Engineering and Next-Gen Healthcare Systems (IEHNS))