Md. Masudur Rahman

发表论文 2 篇 · 总被引 12 次 · h-index 2

代表论文

• Navigating Avatar‐Based Marketing From Value Aspects: A Systematic Literature Review and Forward‐Looking Research Agenda (2024 · International Journal of Consumer Studies · 被引 13)
• The Role of Sustainable Social Media Marketing Activities in Raising Bottom‐of‐the‐Pyramid Customers' Engagement, Satisfaction, and Subjective Well‐Being (2025 · Business Strategy and the Environment · 被引 2)