Luping Sun

发表论文 2 篇 · 总被引 44 次 · h-index 2

代表论文

• Avatar effect of AI‐enabled virtual streamers on consumer purchase intention in e‐commerce livestreaming (2024 · Journal of Consumer Behaviour · 被引 50)
• It just would not work for me: perceived preference heterogeneity and consumer response to AI-driven product recommendations (2025 · European Journal of Marketing · 被引 11)