Yanfei Tang

发表论文 6 篇 · 总被引 50 次 · h-index 3

代表论文

Avatar effect of AI‐enabled virtual streamers on consumer purchase intention in e‐commerce livestreaming (2024 · Journal of Consumer Behaviour · 被引 50)
It just would not work for me: perceived preference heterogeneity and consumer response to AI-driven product recommendations (2025 · European Journal of Marketing · 被引 11)
Do you have the correct brand logo? Role of logo direction, perceived logo movement imagery and brand positioning (2025 · Journal of Product & Brand Management · 被引 5)
Combating lookalike product through adapting advertising appeals to consumer value: Strategic implications to brand imitation management (2024 · International Journal of Consumer Studies · 被引 3)
Precision Accounting and Targeted Allocation of High-Quality Water in Protected Areas: A Source–Flow–Use Framework Applied to Hainan Tropical Rainforest National Park (2025 · Water & Ecology)
Information Mining Based on Internet Travel Notes Text (2023 · Proceedings of the 2023 4th International Conference on Computer Science and Management Technology)