Adriana Manolică

发表论文 8 篇 · 总被引 8 次 · h-index 2

代表论文

• Adoption of AI in Digital Marketing: Comparing Gen Z and Gen Y through the Technology Acceptance Model (2025 · Brain: Broad Research in Artificial Intelligence and Neuroscience · 被引 9)
• eWOM vs. aWOM: AI Powered Word of Mouth and its Impact on Consumer Decision Making in Tourism (2025 · Scientific Annals of Economics and Business · 被引 3)
• BEYOND THE HASHTAG: EXPLORING THE MULTIFACETED WORLD OF BOOKSTAGRAM (2024 · The Annals of the University of Oradea. Economic Sciences · 被引 1)
• The Always-Connected Consumer: A Study On Consumer Habits And Smart Interactions (2026 · Brain: Broad Research in Artificial Intelligence and Neuroscience)
• BOOKSTAGRAM AND READING HABITS FOR THE 21ST ONLINE CONSUMER: A ROMANIAN CHAPTER (2025 · Review of Economic and Business Studies)
• Qualitative Analysis of Change Management Models (2024 · Ovidius University Annals: Economic Sciences Series)