Reika Igarashi

发表论文 6 篇 · 总被引 61 次 · h-index 3

代表论文

Investigating the effectiveness of virtual influencers in prosocial marketing (2024 · Psychology & Marketing · 被引 52)
Is it real or not? construction of meaning and identity in virtual influencer marketing (2025 · Journal of business research · 被引 17)
Whether and How Prepurchase Word of Mouth Affects Postpurchase Word of Mouth (2024 · Journal of Interactive Marketing · 被引 7)
Robots with hearts: How in-store AI’s task types impact brand attitude and ethicality (2026 · Journal of business research · 被引 4)
From sales exaptation to digital transformation: Value creation from remote selling (2026 · Technological forecasting & social change · 被引 1)
Five stages of trust building: the importance of humour and games in building relationships with vulnerable consumers (2026 · Journal of Marketing Management)