Jamie Thompson

发表论文 4 篇 · 总被引 95 次 · h-index 4

代表论文

• Investigating the effectiveness of virtual influencers in prosocial marketing (2024 · Psychology & Marketing · 被引 52)
• Navigating Thematic Analysis: Practical Strategies Grounded in Abductive Reasoning (2025 · Teaching and learning in medicine · 被引 29)
• Enhancing graduate employability – exploring the influence of experiential simulation learning on life skill development (2024 · Studies in Higher Education · 被引 25)
• Is it real or not? construction of meaning and identity in virtual influencer marketing (2025 · Journal of business research · 被引 17)
• Five stages of trust building: the importance of humour and games in building relationships with vulnerable consumers (2026 · Journal of Marketing Management)