Xiaona Li
发表论文 3 篇 · 总被引 5 次 · h-index 2
代表论文
- Play to Participate: Effects of Gamification Affordances on Consumer Participation in Livestreaming Commerce (2025 · Journal of Theoretical and Applied Electronic Commerce Research · 被引 4)
- Does an AI Streamer Have Feelings?The Influence of the Positive Emotions of AI Streamer on Consumers' Purchase Intention (2022 · Wuhan International Conference on E-Business · 被引 3)
- How do virtual streamers drive consumer purchase in livestreaming commerce? The effects of AI-generated positive emotions (2026 · Industrial Management & Data Systems)