Wei Shao

发表论文 13 篇 · 总被引 128 次 · h-index 5

代表论文

Examining the moderating effects of shopping orientation, product knowledge and involvement on the effectiveness of Virtual Reality (VR) retail environment (2024 · Journal of Retailing and Consumer Services · 被引 55)
Meme marketing effectiveness: A moderated-mediation model (2024 · Journal of Retailing and Consumer Services · 被引 38)
Playful TikTok videos: investigating the role of mental imagery in customers’ social media sharing and destination attitude (2024 · Asia Pacific Journal of Marketing and Logistics · 被引 16)
The innovation paradox: Why consumers buy green products for novelty, not the planet. (2025 · Journal of Environmental Management · 被引 15)
Frontline employees in an AI-integrated workplace: current perspectives and future research landscapes (2025 · Journal of service theory and practice · 被引 13)
VR retailing: When and why immersion pays off (2025 · Journal of Retailing · 被引 11)