Cleopatra Veloutsou

发表论文 7 篇 · 总被引 81 次 · h-index 5

代表论文

• We match! Building online brand engagement behaviours through emotional and rational processes (2025 · Journal of Retailing and Consumer Services · 被引 27)
• Don’t make me hate you, my love! Perceived brand betrayal and the love-becomes-hate phenomenon (2025 · Journal of business research · 被引 20)
• Negative online brand engagement: conceptualisation, scale development and validation (2024 · Journal of Research in Interactive Marketing · 被引 20)
• On the antipodes of love and hate: The conception and measurement of brand polarization (2024 · Journal of business research · 被引 18)
• A typology of brand knowledge associations projected in brand-generated signals (2024 · Journal of Product & Brand Management · 被引 10)
• Functional and moral brand lapses sparking negative online brand engagement and anti-brand community growth (2026 · Journal of business research · 被引 3)