Luan-Thanh Nguyen

发表论文 22 篇 · 总被引 254 次 · h-index 8

代表论文

Metaverse Banking Service: Are We Ready to Adopt? A Deep Learning-Based Dual-Stage SEM-ANN Analysis (2023 · Human Behavior and Emerging Technologies · 被引 63)
The Dark Sides of AI Advertising: The Integration of Cognitive Appraisal Theory and Information Quality Theory (2024 · Social science computer review · 被引 49)
Understanding metaverse adoption in education: The extended UTAUMT model (2024 · Heliyon · 被引 38)
Are we ready for education in Metaverse? PLS-SEM analysis (2024 · Edelweiss Applied Science and Technology · 被引 28)
Impulsive Buying and Compulsive Buying in Social Commerce: An Integrated Analysis using the Cognitive-Affective-Behavior Model and Theory of Consumption Values with PLS-SEM (2025 · SAGE Open · 被引 23)
From reality to virtuality: Unveiling Gen Z's purchasing behavior through virtual influencers in the metaverse (2025 · Digital Business · 被引 16)