Yunpeng Yu

发表论文 2 篇 · 总被引 7 次 · h-index 2

代表论文

• Unveiling the Impact of Live Video Marketing on College Students’ Online Grocery Repurchase Behavior: A Performance Technology Approach (2023 · Journal of the Knowledge Economy · 被引 5)
• Discussion on the Influencing Factors of Consumers’ Repurchase Intention Based on Livestreaming Commerce (2023 · Scientific and Social Research · 被引 2)