Simone Lykke Tranholm Mouritzen

发表论文 2 篇 · 总被引 139 次 · h-index 1

代表论文

• Virtual influencer marketing: the good, the bad and the unreal (2023 · European Journal of Marketing · 被引 167)
• “Like a Human – Just Digital”: adolescents’ and parents’ perceptions of virtual influencer marketing (2026 · European Journal of Marketing · 被引 1)