Susanne Pedersen
发表论文 3 篇 · 总被引 140 次 · h-index 1
代表论文
- Virtual influencer marketing: the good, the bad and the unreal (2023 · European Journal of Marketing · 被引 167)
- Let me deinfluence you! The impacts of deinfluencing content (2026 · Journal of the Academy of Marketing Science · 被引 3)
- “Like a Human – Just Digital”: adolescents’ and parents’ perceptions of virtual influencer marketing (2026 · European Journal of Marketing · 被引 1)