Peng Du

发表论文 4 篇 · 总被引 37 次 · h-index 3

代表论文

• The past, present, and future of AI in hospitality and tourism: a bibliometric analysis (2025 · International Journal of Contemporary Hospitality Management · 被引 25)
• Avoidance or trash talk: the differential impact of brand identification and brand disidentification on oppositional brand loyalty (2023 · Journal of Product & Brand Management · 被引 14)
• Why did you delete my comment? Investigating observing consumers' reactions to comment‐deletion‐clues during a brand crisis (2024 · Psychology & Marketing · 被引 7)
• Virtual influencer marketing: an empirical investigation of the critical factors influencing user engagement with virtual influencers (2025 · European Journal of Marketing · 被引 6)