Burak Yaprak

发表论文 11 篇 · 总被引 23 次 · h-index 3

代表论文

Generative Artificial Intelligence in Marketing: The Invisible Danger of AI Hallucinations (2024 · Journal of Economics Business and Management · 被引 11)
Curriculum–Skill Gap in the AI Era: Assessing Alignment in Communication-Related Programs (2025 · Journalism and Media · 被引 8)
DO CONSUMERS REALLY CARE ABOUT SOCIAL MEDIA MARKETING ACTIVITIES? EVIDENCE FROM NETFLIX’S TURKISH AND GERMAN FOLLOWERS IN SOCIAL MEDIA (2023 · Ege Academic Review · 被引 5)
Togg’un pazarlama çevresinin değerlendirilmesi: PESTLE analizi (2023 · Akıllı ulaşım sistemleri ve uygulamaları dergisi · 被引 3)
Bibliometrics of Brand-related Social Media Content (2023 · Journal of Multidisciplinary Academic Tourism · 被引 2)
Reframing Sustainability in the Context of Overtourism: A Comparative Five-Dimensional Resident-Centered Model in Athens and Istanbul (2025 · Sustainability · 被引 1)