Valeria Penttinen

发表论文 9 篇 · 总被引 254 次 · h-index 5

代表论文

• Virtual influencer marketing: the good, the bad and the unreal (2023 · European Journal of Marketing · 被引 167)
• YouTube It Before You Buy It: The Role of Parasocial Interaction in Consumer-to-Consumer Video Reviews (2022 · Journal of Interactive Marketing · 被引 68)
• Affordances advancing user-created communication (UCC) in service: interactivity, visibility and anonymity (2022 · Journal of Service Management · 被引 27)
• Hi, I’m taking over this account! Leveraging social media takeovers in fostering consumer-brand relationships (2023 · Journal of business research · 被引 21)
• Perfect imperfection: Vulnerability in influencer communications on social media (2025 · Journal of Marketing Management · 被引 9)
• Let me deinfluence you! The impacts of deinfluencing content (2026 · Journal of the Academy of Marketing Science · 被引 3)