Yu Zhang

发表论文 8 篇 · 总被引 14 次 · h-index 2

代表论文

Beyond weekdays: The impact of the weekend effect on eWOM of hedonic product (2024 · Journal of Retailing and Consumer Services · 被引 10)
Curiosity under bright light: The influence of bright lighting on new product adoption (2024 · International Journal of Research in Marketing · 被引 5)
The “Green Spotlight” Effect: How Facial Recognition Promotes Public Sustainable Consumption (2026 · Psychology & Marketing · 被引 1)
Controllability and consumers' preference for sad and happy esthetic stimuli when feeling sad (2022 · Psychology & Marketing · 被引 1)
When closer feels cheaper: how AR undermines luxury perceptions compared to 3D visualization (2026 · Journal of Research in Interactive Marketing)
Haptic or Auditory? Effects of Feedback Mode and Motivation Type on Task Performance in Smart‐Device Interactions (2026 · Psychology & Marketing)