Fred Miao

发表论文 4 篇 · 总被引 637 次 · h-index 4

代表论文

• An Emerging Theory of Avatar Marketing (2021 · Journal of Marketing · 被引 575)
• When the arts inspire businesses: Museums as a heritage redefinition tool of brands (2017 · 被引 53)
• What makes online content viral? The contingent effects of hub users versus non–hub users on social media platforms (2019 · Journal of the Academy of Marketing Science · 被引 48)
• Managing differential effects of salespersons’ regulatory foci–a dual process model of dominant and supplemental pathways (2021 · Journal of the Academy of Marketing Science · 被引 15)