Jing Hu

发表论文 14 篇 · 总被引 327 次 · h-index 9

代表论文

• The role of brand image congruity in Chinese consumers' brand preference (2012 · 被引 62)
• When do consumers prefer AI-enabled customer service? The interaction effect of brand personality and service provision type on brand attitudes and purchase intentions (2021 · Journal of Brand Management · 被引 51)
• Effect of Type of Curriculum on Educational Outcomes and Motivation Among Marketing Students With Different Learning Styles (2011 · 被引 45)
• Assuring me that it is as ‘Good as New’ just makes me think about how someone else used it. Examining consumer reaction toward marketer‐provided information about secondhand goods (2017 · 被引 41)
• Confucius, Cars, and Big Government: Impact of Government Involvement in Business on Consumer Perceptions Under Confucianism (2009 · 被引 36)
• Does eWOM matter to brand extension? An examination of the impact of online reviews on brand extension evaluations (2017 · 被引 27)