Anshuman Sharma

发表论文 23 篇 · 总被引 1717 次 · h-index 14

代表论文

• Diabetes in sub-Saharan Africa: from clinical care to health policy. (2017 · The Lancet Diabetes and Endocrinology · 被引 466)
• Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation (2023 · Journal of Computational Information Systems · 被引 411)
• Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach (2021 · Computers in Human Behavior · 被引 267)
• Brands are calling your AVATAR in Metaverse–A study to explore XR‐based gamification marketing activities & consumer‐based brand equity in virtual world (2023 · Journal of Consumer Behaviour · 被引 170)
• Investigating the effect of advertising irritation on digital advertising effectiveness: A moderated mediation model (2022 · Technological forecasting & social change · 被引 116)
• A multi-analytic approach to predict social media marketing influence on consumer purchase intention (2022 · Journal of Indian Business Research · 被引 62)