Yunen Zhang

发表论文 18 篇 · 总被引 120 次 · h-index 6

代表论文

Examining the moderating effects of shopping orientation, product knowledge and involvement on the effectiveness of Virtual Reality (VR) retail environment (2024 · Journal of Retailing and Consumer Services · 被引 55)
Investigating tourist post-travel evaluation and behavioural intention: a cultural intelligence perspective (2021 · 被引 21)
Neuroscientific Research Methods and Techniques in Consumer Research (2023 · 被引 16)
The Roles of Psychological Distance and Digital Blockchain Technology in Mitigating Consumer Reluctance toward Alternative Proteins. (2025 · Appetite · 被引 14)
Ethnicity in advertising and millennials: the role of social identity and social distinctiveness (2023 · International Journal of Advertising · 被引 13)
VR retailing: When and why immersion pays off (2025 · Journal of Retailing · 被引 11)