Nurlida Ismail

发表论文 7 篇 · 总被引 205 次 · h-index 4

代表论文

• Perceived Risk Factors Affecting Consumers’ Online Shopping Behaviour (2019 · Journal of Asian Finance, Economics and Business · 被引 168)
• Factors of virtual influencer marketing influencing Generation Y consumers’ purchase intention in Malaysia (2022 · International Journal of Internet Marketing and Advertising · 被引 26)
• All Gain and No Pain? Impacts of Different Green Human Resource Management Practices on Employee Green Behavior: Evidence from Chinese Electric Vehicle Sector (2024 · Journal of Cleaner Production · 被引 13)
• Paid internet advertising (PIA) and frequency of apps-buying decisions: Insights from the retail enterprises in an emerging market (2018 · Journal of Enterprise Information Management · 被引 9)
• Heritage Tourism at the Historical Town of Malacca: Examining Opportunities, Evaluating Challenges (2018 · 被引 2)
• Gender differences in pro-environmental actions, awareness of risks, attitude and environmental concerns: Evidence from Kuala Selangor Nature Park (KSNP) (2025 · Malayan Nature Journall)