O. Netzer

发表论文 86 篇 · 总被引 4955 次 · h-index 31

代表论文

• The Power of Brand Selfies (2021 · Journal of Marketing Research · 被引 141)
• Using natural language processing to analyse text data in behavioural science (2025 · Nature Reviews Psychology · 被引 134)
• Capturing Marketing Information to Fuel Growth (2020 · Journal of Marketing · 被引 84)
• Frontiers: Polarized America: From Political Polarization to Preference Polarization (2022 · Marketing science (Providence, R.I.) · 被引 54)
• Mining Consumer Minds: Downstream Consequences of Host Motivations for Home-Sharing Platforms (2021 · Journal of Consumer Research · 被引 41)
• New Tools, New Rules: A Practical Guide to Effective and Responsible Generative AI Use for Surveys and Experiments in Research (2025 · Journal of Marketing · 被引 20)