Naghmeh Sabermajidi

发表论文 5 篇 · 总被引 34 次 · h-index 2

代表论文

• Measuring brand-related content in social media: a socialization theory perspective (2019 · Information Technology and People · 被引 26)
• An Investigation on Cloud Computing Adoption Within Information Technology Companies (2021 · Handbook of Research on Future Opportunities for Technology Management Education · 被引 6)
• Leveraging top dog channels for underdog brand building strategy: understanding how coupon campaigns drive top dog channel satisfaction and underdog brand loyalty (2025 · Asia-Pacific Journal of Business Administration · 被引 1)
• An Empirical Study on the Impact of E-Commerce Live Streaming Features on the Repurchase Intention of Agricultural Products (2024 · Journal of International Business and Management · 被引 1)
• Brand Related User Generated Content in Consumer Socialization Process: A Conceptual Model and Research Propositions (2015 · International journal of business and innovation · 被引 1)