J. Rai

发表论文 23 篇 · 总被引 132 次 · h-index 6

代表论文

• Sports celebrity personality and purchase intention: the role of endorser-brand congruence, brand credibility and brand image transfer (2021 · 被引 52)
• The influence of event-related factors on sport fans' purchase intention: a study of sponsored products during televised sporting events (2023 · Asia Pacific Journal of Marketing and Logistics · 被引 15)
• THE IMPACT OF COVID-19 PANDEMIC ON DIFFERENT SECTORS OF THE INDIAN ECONOMY: A DESCRIPTIVE STUDY (2020 · 被引 15)
• Generative AI adoption in higher education. Knowledge management perspective on application, acquisition and entrepreneurial skill development (2026 · Journal of Knowledge Management · 被引 11)
• Delineating the outcomes of fans' psychological commitment to sport team: product knowledge, attitude towards the sponsor, and purchase intentions (2021 · Journal for Global Business Advancement · 被引 11)
• Social Media in Sport: A Systematic Review and Research Agenda Using the Theory, Context, Characteristics, and Methodology Framework (2025 · International Journal of Consumer Studies · 被引 10)