R. Stevens

发表论文 139 篇 · 总被引 1171 次 · h-index 16

代表论文

• The Essentials of Marketing Research, 4th ed. (2016 · 被引 36)
• Overcoming employer perceptions of online accounting education with knowledge (2019 · Administrative Issues Journal Education Practice and Research · 被引 8)
• An empirical analysis of ethical and professional issues in physicians’ advertising: A comparative cross-sectional study (2016 · Health Marketing Quarterly · 被引 8)
• Challenges in Marketing Academic Conferences: A Pilot Study (2016 · 被引 7)
• An empirical analysis of consumers’ attitudes toward pharmacies’ advertising (2018 · Health Marketing Quarterly · 被引 2)
• The Importance of Marketing Planning (2021 · Marketing Planning Guide · 被引 1)