A. Estrella-Ramón

发表论文 22 篇 · 总被引 216 次 · h-index 9

代表论文

• You absolutely (don’t) need this!examining differences on customer engagement components for (anti)haul youtubers’ videos (2021 · 被引 46)
• How customers' offline experience affects the adoption of online banking (2016 · Internet Research · 被引 28)
• A marketing view of the customer value: Customer lifetime value and customer equity (2013 · 被引 28)
• How does marketers' and users' content on corporate Facebook fan pages influence brand equity? (2019 · Electronic Commerce Research and Applications · 被引 26)
• Do different kinds of user-generated content in online brand communities really work? (2017 · Online information review (Print) · 被引 26)
• The communication of sustainability on social media: the role of dialogical communication (2024 · Journal of Research in Interactive Marketing · 被引 18)