N. Isa

发表论文 17 篇 · 总被引 221 次 · h-index 7

代表论文

• The Influence of the Credibility of Social Media Influencers SMIs on the Consumers’ Purchase Intentions: Evidence from Saudi Arabia (2022 · Sustainability · 被引 69)
• Does the country of origin of a halal logo matter? The case of packaged food purchases (2017 · 被引 65)
• Perceived Value, Consumer Engagement, and Purchase Intention in Virtual Influencer Marketing: The Role of Source Credibility and Generational Cohort (2025 · Journal of Theoretical and Applied Electronic Commerce Research · 被引 39)
• Malaysia on the Way to Sustainable Development: Circular Economy and Green Technologies (2021 · 被引 25)
• Effects of Prior Negative Experience and Personality Traits on WeChat and TikTok Ad Avoidance among Chinese Gen Y and Gen Z (2024 · Journal of Theoretical and Applied Electronic Commerce Research · 被引 14)
• Big data and predictive analytics and Malaysian micro-, small and medium businesses (2023 · SN Business & Economics · 被引 11)