Ruchi Payal

发表论文 10 篇 · 总被引 177 次 · h-index 5

代表论文

Unlocking the impact of brand engagement in the metaverse on Real-World purchase intentions: Analyzing Pre-Adoption behavior in a futuristic technology platform (2024 · Electronic Commerce Research and Applications · 被引 97)
Hello! How Can I Help You? Role of Technology Appetite on AI Adoption in the Post‐Pandemic Era (2025 · R&D Management · 被引 32)
A Move towards Cashless Economy: A Case of Continuous Usage of Mobile Wallets in India (2019 · Theoretical Economics Letters · 被引 30)
Impact of knowledge management on organizational performance (2019 · VINE Journal of Information and Knowledge Management Systems · 被引 27)
Knowledge village capital framework in the Indian context (2013 · 被引 8)
A comprehensive examination of factors influencing intention to continue usage of health and fitness apps: a two-stage hybrid SEM-ML analysis (2024 · Cogent Business & Management · 被引 7)