S. Quach

发表论文 90 篇 · 总被引 2647 次 · h-index 22

代表论文

• Examining the moderating effects of shopping orientation, product knowledge and involvement on the effectiveness of Virtual Reality (VR) retail environment (2024 · Journal of Retailing and Consumer Services · 被引 55)
• The power of flattery: Enhancing prosocial behavior through virtual influencers (2024 · Psychology & Marketing · 被引 38)
• Meme marketing effectiveness: A moderated-mediation model (2024 · Journal of Retailing and Consumer Services · 被引 38)
• Explanation of time perspectives in adopting AI service robots under different service settings (2025 · Journal of Retailing and Consumer Services · 被引 13)
• VR retailing: When and why immersion pays off (2025 · Journal of Retailing · 被引 11)
• Influencer–Follower Interactions and Consumers' Behavioral Responses: A Multi‐Method Approach and Future Research Agenda (2025 · Journal of Consumer Behaviour · 被引 8)