Sylvain Sénéchal

发表论文 6 篇 · 总被引 66 次 · h-index 3

代表论文

• Alliances Between Corporate and Fair Trade Brands: Examining the Antecedents of Overall Evaluation of the Co-branded Product (2014 · 被引 39)
• Physiological Measures, Eye Tracking and Task Analysis to Track User Reactions in User Generated Content (2010 · 被引 14)
• The reciprocal relationship between search engine optimization (SEO) success and brand equity (BE): an analysis of SMEs (2023 · European Business Review · 被引 13)
• Alliances Between Corporate and Fair Trade Brands: Examining the Antecedents of Overall Evaluation of the Co-branded Product (2013 · Journal of Business Ethics · 被引 2)
• Profit and non-profit brand alliances: the pertinence of fair co-branding (2017 · 被引 1)
• Millennials, COVID-19, and its impact on perception: the case of the banking system (2022 · International Journal of Work Innovation)