Cristina Teodora Roman

发表论文 8 篇 · 总被引 103 次 · h-index 4

代表论文

• Building Brands Identity (2015 · 被引 54)
• Compulsive Buying Behavior on the Internet (2015 · 被引 36)
• Adoption of AI in Digital Marketing: Comparing Gen Z and Gen Y through the Technology Acceptance Model (2025 · Brain: Broad Research in Artificial Intelligence and Neuroscience · 被引 9)
• Employer perspectives on undeclared work in the service sector: impacts and policy responses (2020 · Service Industries Journal · 被引 7)
• eWOM vs. aWOM: AI Powered Word of Mouth and its Impact on Consumer Decision Making in Tourism (2025 · Scientific Annals of Economics and Business · 被引 3)
• Globalization and Higher Education in Economics and Business Administration , GEBA 2013 Building brands identity (2015 · 被引 2)