S. Perumal

发表论文 70 篇 · 总被引 546 次 · h-index 14

代表论文

• Green innovation performance! How to be achieved? A study applied on Malaysian manufacturing sector (2020 · 被引 52)
• E-learning satisfaction and retention: a concurrent perspective of cognitive absorption, perceived social presence and technology acceptance model (2021 · Journal of Systems and Information Technology · 被引 50)
• Exploring nexus among sensory marketing and repurchase intention: Application of S-O-R Model (2021 · 被引 43)
• Perceived Value, Consumer Engagement, and Purchase Intention in Virtual Influencer Marketing: The Role of Source Credibility and Generational Cohort (2025 · Journal of Theoretical and Applied Electronic Commerce Research · 被引 39)
• The Antecedents of Green Car Purchase Intention among Malaysian Consumers (2019 · European Journal of Business and Management Research · 被引 35)
• The impact of customer knowledge management, TQM and marketing capabilities on product innovation performance of Malaysian SMEs: an empirical study (2021 · International Journal of Innovation Science · 被引 20)