P. Bertea

发表论文 19 篇 · 总被引 544 次 · h-index 5

代表论文

• Methods For Testing Discriminant Validity (2011 · 被引 438)
• Financial Literacy – Conceptual Definition and Proposed Approach for a Measurement Instrument (2014 · 被引 66)
• Perceived risk vs. intention to adopt e-commerce - a pilot study of potential moderators (2013 · 被引 10)
• SCALES FOR MEASURING PERCEIVED RISK IN E-COMMERCE - TESTING INFLUENCES ON RELIABILITY (2010 · 被引 10)
• Adoption of AI in Digital Marketing: Comparing Gen Z and Gen Y through the Technology Acceptance Model (2025 · Brain: Broad Research in Artificial Intelligence and Neuroscience · 被引 9)
• Perceived Risk, Price And Online Travel Agencies: Does Price Always Matter? (2011 · 被引 8)