Jiajia Zhao

机构：Hanyang University

发表论文 5 篇 · 总被引 6 次 · h-index 1

代表论文

• Technology Empowers Emotions: How AR Technology Triggers Consumers’ Purchase and Spread Behavior Towards Intangible Cultural Heritage Brands (2026 · Behavioral Sciences · 被引 5)
• A Study on the Mechanism by Which Spatial Interaction Experience in Immersive AR Games of Intangible Cultural Heritage Influences Cultural Cognition and Communication Intention (2026 · International Journal of Human-Computer Interaction · 被引 1)
• Design and Evaluation of a Narrative Augmented Reality Game for Historic Architectural Districts (2026 · Buildings)
• Design and application of an AI- and AR-enhanced serious game for interactive learning in the Blue Calico Museum in China (2026 · Scientific Reports)
• Exploring the Impact of Digital Cultural Heritage Experiences on Generation Z's eWOM Intention (2026 · International Journal of Gaming and Computer-Mediated Simulations)