Pierre R. Berthon

机构：Bentley University · ORCID：0009-0006-1200-8255

发表论文 253 篇 · 总被引 12747 次 · h-index 49

代表论文

Brands, Truthiness and Post-Fact (2018 · Journal of Macromarketing · 被引 130)
Addictive De-Vices: A Public Policy Analysis of Sources and Solutions to Digital Addiction (2019 · Journal of Public Policy & Marketing · 被引 93)
How Truthiness, Fake News and Post-Fact Endanger Brands and What to Do About It (2018 · NIM Marketing Intelligence Review · 被引 52)
Knowing what they know: A managerial perspective on consumer knowledge (2015 · Business Horizons · 被引 46)
Enticing the IT crowd: employer branding in the information economy (2019 · Journal of Business and Industrial Marketing · 被引 41)
Secrets and knowledge management strategy: the role of secrecy appropriation mechanisms in realizing value from firm innovations (2018 · Journal of Knowledge Management · 被引 37)