Heejung Park

机构：Northern Michigan University · ORCID：0000-0003-1958-7852

发表论文 64 篇 · 总被引 1198 次 · h-index 19

代表论文

Effects of risk tolerance, financial literacy, and financial status on retirement planning (2021 · Journal of Financial Services Marketing · 被引 26)
A Stochastic Planning Model for Battery Energy Storage Systems Coupled with Utility-Scale Solar Photovoltaics (2021 · Energies · 被引 20)
Financial behavior among young adult consumers: the influence of self-determination and financial psychology (2021 · Young Consumers Insight and Ideas for Responsible Marketers · 被引 17)
A Unit Commitment Model Considering Feasibility of Operating Reserves under Stochastic Optimization Framework (2022 · Energies · 被引 9)
Navigating the Complexity of Sustainability Communications: The Influence of Product Type, Media Type, and Brand Realism (2025 · Psychology and Marketing · 被引 7)
Death primes in advertisements: how international advertisers can ensure their message is effective (2021 · International Journal of Advertising · 被引 4)