David Brown

机构：Heriot-Watt University, Heriot-Watt University Malaysia · ORCID：0000-0003-0275-8723

发表论文 188 篇 · 总被引 2601 次 · h-index 24

代表论文

• Understanding Customer Responses to AI-Driven Personalized Journeys: Impacts on the Customer Experience (2025 · Journal of Advertising · 被引 79)
• Business Model Innovation through AI Adaptation: The Role of Strategic Human Resources Management (2025 · British Journal of Management · 被引 47)
• Internal marketing and organizational performance: A systematic review and future research agenda (2025 · Journal of Business Research · 被引 19)
• How internal marketing can increase the satisfaction and retention of Generation Z employees in the banking sector (2025 · International Journal of Bank Marketing · 被引 13)
• Tracing ancient solar cycles with tree rings and radiocarbon in the first millennium BCE (2025 · Nature Communications · 被引 13)
• Co-creating sustainable value within a social enterprise: The case of digital homes housing association (2024 · The International Journal of Entrepreneurship and Innovation · 被引 10)