Xiang Chen

机构：Huanghuai University · ORCID：0000-0002-8380-0606

发表论文 15 篇 · 总被引 224 次 · h-index 7

代表论文

Does E‐Brand experience matter in the consumer market? Explaining the impact of social media marketing activities on consumer‐based brand equity and love (2020 · Journal of Consumer Behaviour · 被引 100)
Order matters: effect of use versus outreach order disclosure on persuasiveness of sponsored posts (2023 · Journal of Research in Interactive Marketing · 被引 28)
Digital modality richness drives vivid memory experience (2023 · Journal of Research in Interactive Marketing · 被引 24)
Experimental investigation on the slamming loads of a truncated 3D stern model entering into water (2022 · Ocean Engineering · 被引 24)
The Greenhouse Metaphor and the Greenhouse Effect: A Case Study of a Flawed Analogous Model (2012 · Studies in applied philosophy, epistemology and rational ethics · 被引 20)
The role of gender-identity congruity in cross-gender endorsement in the context of live streaming (2024 · Journal of Research in Interactive Marketing · 被引 13)