Yi Li

机构：Hainan Normal University · ORCID：0000-0002-3410-3273

发表论文 85 篇 · 总被引 1709 次 · h-index 20

代表论文

• Humans as teammates: The signal of human–AI teaming enhances consumer acceptance of chatbots (2024 · International Journal of Information Management · 被引 68)
• How service robots’ human-like appearance impacts consumer trust: a study across diverse cultures and service settings (2024 · International Journal of Contemporary Hospitality Management · 被引 61)
• How to calculate privacy: privacy concerns and service robots’ use intention in hospitality (2023 · Current Issues in Tourism · 被引 31)
• The Effects of E-Commerce Recommendation System Transparency on Consumer Trust: Exploring Parallel Multiple Mediators and a Moderator (2024 · Journal of theoretical and applied electronic commerce research · 被引 27)
• How values are co-created by tourists and TikTok that are conducive to destination promotion: Evidence from Chongqing (2023 · Journal Of Vacation Marketing · 被引 25)
• Research on B2C Cross-Border Electronic Commerce Return Logistics Model Selection Based on Estimated Return Rate (2024 · Journal of theoretical and applied electronic commerce research · 被引 7)