Jeannette Paschen

机构：Kwantlen Polytechnic University

发表论文 34 篇 · 总被引 3506 次 · h-index 15

代表论文

• How blockchain technologies impact your business model (2019 · Business Horizons · 被引 681)
• Artificial intelligence (AI) and its implications for market knowledge in B2B marketing (2019 · Journal of Business and Industrial Marketing · 被引 398)
• Collaborative intelligence: How human and artificial intelligence create value along the B2B sales funnel (2020 · Business Horizons · 被引 384)
• The circular economy meets artificial intelligence (AI): understanding the opportunities of AI for reverse logistics (2021 · Management of Environmental Quality An International Journal · 被引 219)
• NFT marketing: How marketers can use nonfungible tokens in their campaigns (2021 · Business Horizons · 被引 173)
• Investigating the emotional appeal of fake news using artificial intelligence and human contributions (2019 · Journal of Product & Brand Management · 被引 129)