Doreen Kum

机构：National University of Singapore

发表论文 13 篇 · 总被引 393 次 · h-index 6

代表论文

• Consumer Cheating on Service Guarantees (2004 · Journal of the Academy of Marketing Science · 被引 192)
• Should a firm with a reputation for outstanding service quality offer a service guarantee? (2000 · Journal of Services Marketing · 被引 93)
• Designing service guarantees – is full satisfaction the best you can guarantee? (2001 · Journal of Services Marketing · 被引 47)
• Understanding how changes within service experiences impact prospective vs. retrospective time judgments (2014 · Journal of the Academy of Marketing Science · 被引 22)
• Testing to prevent bad translation: Brand name conversions in Chinese–English contexts (2010 · Journal of Business Research · 被引 16)
• Brand personality inference: The moderating role of product meaning (2012 · Journal of Marketing Management · 被引 15)