Daniel Belanche

机构：Universidad de Zaragoza · ORCID：0000-0002-2291-1409

发表论文 89 篇 · 总被引 8782 次 · h-index 41

代表论文

• Understanding influencer marketing: The role of congruence between influencers, products and consumers (2021 · Journal of Business Research · 被引 614)
• Intention to use analytical artificial intelligence (AI) in services – the effect of technology readiness and awareness (2021 · Journal of service management · 被引 409)
• Examining the effects of robots' physical appearance, warmth, and competence in frontline services: The Humanness‐Value‐Loyalty model (2021 · Psychology and Marketing · 被引 362)
• Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience (2022 · Journal of Retailing and Consumer Services · 被引 338)
• Building influencers' credibility on Instagram: Effects on followers’ attitudes and behavioral responses toward the influencer (2021 · Journal of Retailing and Consumer Services · 被引 297)
• Attitudes toward service robots: analyses of explicit and implicit attitudes based on anthropomorphism and construal level theory (2021 · International Journal of Contemporary Hospitality Management · 被引 188)