Yide Liu

发表论文 56 篇 · 总被引 2789 次 · h-index 25

代表论文

Advanced marketing analytics using partial least squares structural equation modeling (PLS-SEM) (2023 · Journal of Marketing Analytics · 被引 125)
To stream or not to stream? Exploring factors influencing impulsive consumption through gastronomy livestreaming (2022 · International Journal of Contemporary Hospitality Management · 被引 64)
Do institutional pressures promote green innovation? The effects of cross-functional coopetition in green supply chain management (2022 · International Journal of Physical Distribution & Logistics Management · 被引 54)
Go digital: can the money-gift function promote the use of e-wallet apps? (2022 · Internet Research · 被引 47)
User preference mining based on fine-grained sentiment analysis (2022 · Journal of Retailing and Consumer Services · 被引 44)
RETRACTED: Virtual voices in hospitality: Assessing narrative styles of digital influencers in hotel advertising (2024 · Journal of Hospitality and Tourism Management · 被引 35)